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Touting its ability to notify someone immediately that you bought them a present, Facebook is showing large banners atop the web and mobile news feed telling people to buy Gifts. Facebook hopes tardy shoppers will purchase through its e-commerce arm because presents bought elsewhere wouldn’t arrive before Christmas. Facebook’s won’t either but at least friends would know they have a gift on the way.
Facebook debuted Gifts in September to give people an easy way to buy a wide variety of presents for friends on special occasions like their birthdays, engagements, or graduations. It’s since rolled out Gifts to all U.S. users who have been starting to see these banners over the weekend.
Gifts uses data on who you’re closest to and what a recipient likes to make intelligent suggestions for who you should give to and what you give them. Gifts range from physical goods like flowers, chocolate, and stuffed animals to digital gifts like Starbucks, iTunes, and Uber credits. Digital Gifts are delivered immediately, which makes them great last-minute presents.
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