Twitter and Facebook are wonderful social media outlets that
are great for parents who want to show off pictures of their children and
vacations but not so good for athletes or bored employees.
I am constantly amazed at how ignorant athletes can be on
twitter and I don’t even have to start with college football players.
Let’s take a look at a 50 year old distinguished
golfer Steve Elkington, who has 17 career wins with a major. The following statement is one he
recently tweeted after two caddies were mugged.
"Couple caddies got
rolled by some Pakkis (Pakistanis), bad night for them"
While he did issue an apology
for the Pakkis comment. He was not finished and he went on to say:
"Things about Southport
- fat tattooed guy, fat tattooed girl, trash, Pakistani robber guy, sh-t
food."
He was referring to Southport
England, where they were playing the Senior Open Championship. Of course, he issued yet another apology for
this tweet.
We also have the young girl who
put on facebook how "boring" her job was, while she was “working” mind you…and
the company commented on her status to let her know that being bored was
something they could not handle. So they decided to let her go home. PERMANENTLY!!!!
I wonder if she will use them
on her resume?
What does this mean for companies? This is
just another facet of information that they MUST account for. First, every
company should now have a social media clause as a rule.
1. Don’t share any negative
information about the company or anyone employed by the company on social networks.
2. Don’t put up pictures
running naked through the factory (never a good thing)
3. Please use common sense.
Here are some good ideas for
the employee. Do not friend the entire HR department at your place of employment.
Sometimes it is best NOT to tweet every time a thought enters your mind, or
update your facebook status with “YES, I just beat level 102 in Candy Crush, now
I can go back to work”
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