Google Glass Sold Out Of White Model

Tuesday, for the first time, Google Glass was made available to the general public CNN Reports. As part of the one-day-only offering, anyone in the U.S. could buy the $1,500 face-mounted computers and get a free pair of glass or sunglass frames.

Google isn't sharing any sales numbers for the day, so it's difficult to divine how successful its first open-sales event has been. There were no reports of the Google Glass sales site crashing or customers being turned away.

Google did say it had sold out of the white, or "cotton" color of Glass. As of Tuesday afternoon there were still red, blue, gray and black options available.

"Wow, what a morning! We're happy to see so many new faces (and frames) in the Explorer Program," Google posted Tuesday to a Google+ page, announcing the unavailability of the Cotton model. The Explorer Program refers to early testers of the Glass connected eyewear, which is expected to become widely available by the end of the year.

Early on Wednesday Google posted an update saying, "All spots in the Explorer Program have been claimed for now, but if you missed it this time, don't worry. We'll be trying new ways to expand the Explorer program in the future."

The $1,500 headset was only available online, so there were no lines of buyers outside Google buildings. There also didn't appear to be any organized protests of the sale, despite isolated assaults against Glass wearers in this city amid recent tensions between longtime residents and a recent influx of tech-industry staffers.

Limited rollouts are a good way for Google to test the demand for its much hyped wearable product. Previously, the only people who could get Glass were developers or people who applied for the device through Google contests. (The Silicon Valley-based company is no stranger to creating hype for a new product. When it first rolled out Gmail 10 years ago, the service was invite only, making it seem exclusive.)