Keeping the focus on mobile Facebook the new video feature will launch video automatiicaly
Here is the article from The USA Today's Scott Martin:
Facebook said it plans to make videos on its mobile app begin playing automatically, a launch that will turn its News Feeds into dynamic pages of multiple running scenes.
Facebook's mobile News Feed will resemble a Web page of Vine videos running all at once but allowing for longer form. Social-networking giant Facebook plans to release the feature to a small group of U.S. mobile users today. It will be offered to more members in the coming weeks.
The social-networking giant's move positions it as an attractive destination for future advertisers. Think sponsored content that automatically starts and targets interests people have already expressed with "likes." For now, Facebook said it wants to focus on how it resonates with members and won't be running any sponsored videos.
Online video advertising is poised to boom. Digital video advertising in the U.S. is forecast to nearly double, from $4.1 billion this year to $8 billion by 2016, according to researcher firm eMarketer.
Facebook will only automatically play videos from individuals or those with verified Pages such as major recording artist Lady Gaga. Only videos directly uploaded to Facebook will run in the auto play mode as well as those from Instagram and other apps integrated with its platform. Videos playing from YouTube, Vimeo and other embedded ones will not perform the auto play.
Facebook has left the sound off by default. Once videos begin rolling, people can click to expand them and turn on volume.