Tuesday, February 19, 2013

Facebook tests new version of Offers to increase conversions, give users control when they share with friends

The link to the full story is here

Facebook is testing a new version of its Offers product, which gives users the option to shop immediately or get a reminder before the promotion ends. The interface also lets users decide if and when to share the offer with friends.

The new implementation could be more effective in leading to direct sales for retailers, while helping users remember to take advantage of the offers they’re interested in and giving them more control over how their activity is shared.

A Facebook spokesperson says the company is working with a few global retailers for this test, but for now other pages aren’t affected and their offers will continue to appear in the original format.

For e-commerce offers in the test, users will see two buttons: “Shop Now” and “Remind Me.” Previously, users could only select “Get Offer.” When users click “Shop Now,” they will be taken directly to a retailer’s website. When they click “Remind Me,” users will be sent an email and at a later date will be reminded with a notification on Facebook. It is up to each retailer when they will remind users about their promotion, but they can only send one notification per offer.

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