The link to the full story is here
Growth, to reach more users, and data, to improve the experience. That’s what apps need in an identity and social system. They’re what Facebook and Twitter deliver, and what the new Google+ Sign-In can’t without completed profiles, the social graph, and eyeballs. Logging into apps with your Google credentials would be convenient, but developers may be reluctant to offer the option.
Reading today’s pre-briefed coverage of Google’s new competitor to Facebook Connect and Twitter authorization, it feels a bit like reporters drank the Kool-Aid. The spotlight was kept on ease, security, nifty features, and lack of spam. These are legitimate advantages, and Google did well to capitalize on them. If I wanted to simply and securely sign in to an asocial third-party app rather than create yet another account, I might very well choose Google for the peace of mind.
Most people already have a Google account, and know their password well. Google has a great reputation for security, which Facebook and Twitter can’t say, and supports two-factor authentication. Ownership of Android lets Google+ Sign-In enable one-click app downloads from websites you’ve already approved, and there’s integrated Hangouts. Finally, Google hammers home the idea that it won’t “social spam” your friends like Facebook does. The search giant trumps up its Circles for selective sharing, and derides Facebook’s “frictionless” Open Graph posts that certainly rubbed a lot of people the wrong way.