Facebook Acquires Sportstream

Facebook is continuing to acquire and dominate the social media market with another acquisition. This time is Sportstream. Here are the company's thoughts.

Every day, people come to Facebook to connect with one another about what’s going on in the world around them. And we are committed to making this experience better and easier. As part of Facebook’s continued effort to improve the ability for people to connect through their shared interests, we are excited to announce that we’ve agreed to acquire SportStream.

SportStream is a San Francisco based company that enables content producers and broadcasters to aggregate, filter and display sports data in real-time.

From the 30 million people in the U.S. talking about the NFL during opening weekend to Kobe Bryant announcing his return to the Lakers via his Facebook Page earlier this month, a spirited conversation about sports is happening on Facebook both in real-time and over the water cooler the day after. We want to help people connect with their passion around sports, and the world more generally. If there is something interesting going on, people are talking about it on Facebook. From favorite television shows to breaking news, these conversations are happening on Facebook.

Through this acquisition, we expect to meaningfully improve the ability for all of our partners to access and utilize the insights from Facebook’s tools and APIs. SportStream’s demonstrated track record of surfacing interesting and engaging content, along with their deep understanding of our products, means that we will be able to build a better experience for the people who use Facebook, and for our partners who depend on us for real-time insights.

We’re excited to continue investing in helping people connect through their shared interests on Facebook. The addition of this new team will enable us to work more closely with media partners as we continue to invest in more robust tools and APIs, as well as the technology partners who have integrated the Keyword Insights and Public Feed APIs into their product suite.


Moreover, we look forward to welcoming SportStream to our Menlo Park campus, and to continuing to work closely with our partners to bring highly engaging content to the more than 1 billion people on Facebook.