Wednesday, March 26, 2014
Facebook Expands Capabilities Of Lookalike Audience
For marketers, getting the right messages in front of the right people is key. Today we’re announcing the global rollout of lookalike audiences, a targeting feature that helps advertisers reach new customers and grow their businesses.
Lookalike audiences helps advertisers to reach potential customers who share similar characteristics with their current ones. Both online and offline, lookalike targeting has worked well for businesses so we are excited to launch it as a targeting option on Facebook. This feature will be available in power editor starting this week.
Lookalike audiences builds off of a targeting feature we launched last fall called custom audiences. Custom audiences lets marketers take their current customer lists and show ads to those people on Facebook. Now with lookalike audiences, Facebook can use attributes like interests or demographics and show ads to people who share common attributes as their existing customers. Advertisers can serve any type of Facebook ad to these new groups of people potential customers.
We've seen this new type of targeting drive a wide range of success metrics for direct response companies like Fab, including lower cost per checkout, lower cost per acquisition, larger purchase size, and faster and increased return on investment.