Facebook Brings Back Pinterest-Style “Collections” Feature In Test With 11 Retailers Like Fab And Etsy

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Facebook’s Pinteresque Collections feature began its second phase of testing today after debuting in October and disappearing 17 days later to be redesigned. As part of the test, 11 retailers are sharing product photos that users can Want, Save, Add, Collect or Wishlist, depending on the version of the test they see. Facebook wants to collect data on which design people like best before fully launching Collections.

Now anyone can try Collections by checking out the news feed posts from the Pages of retailers Nordstrom, Pottery Barn, Pottery Barn Kids, Pottery Barn Teens, West Elm, Michael Kors, Fab.com, Belk, Etsy, Macy’s, Old Navy, Mark & Graham, Wayfair.com. You can see a Collection in the wild here at Pottery Barn’s Page.