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Well, Google+ is playing coy at the end of the year, aren’t they? Today, Google launched a year-end “blow-out” of features for users of its social layer. Eighteen new features.
The features were nice enhancements to all of its core functionality, making Google+ a cooler place to say, rather than dip your toes in once in a while, which is how I happen to use it, and why I like it a great deal. But at the end of the day, engagement is the name of the game.
My favorite feature in this version has to be the new way to share links with the “Link” button, because sharing a link to say, a blog post, was a major hassle before. Also, the Photo button. You might have noticed that big and featured “Check-In” button, if not, I’m sure that Foursquare did. Google clearly wants you to share your location more, and has surfaced it more prominently. That’s a smart move, as a big part of social behavior, along with the “Circles” approach to privacy, lends itself to letting people know exactly where you are.
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