Moxie Software Taps The Facebook Social Graph To Connect Brands With Customers When The Time Is Right

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Moxie Software has announced the ability for customers to tap into the Facebook social graph to determine the best time to engage with people on a brand’s Facebook page.

Moxie is a customer facing and internal collaboration service that provides a knowledge engine that defines profiles and business rules. It is a crowdsourcing platform that the company refers to as “social knowledge” that it markets to customers for better engagement on brand web sites and now Facebook.

Here’s how it works: Moxie uses the social chat Facebook API. Its Engage+ App gives companies the ability to access a consumer’s Facebook profile to deliver personalized offers. The customer, usually a mass consumer brand, provides its social data to Moxie, which it then adds to the customer’s knowledge base. The brand gets notified when a Facebook visitor comes to the page who may be interested in the company’s products.