Link to the full story is here
Facebook keeps user counts for its mobile apps hidden, but analyst Benedict Evans found a way to uncover them and they provide critical insight into the direction and performance of Facebook’s mobile efforts. Most interestingly, Facebook’s Android user count is growing much faster than its iPhone user base, but is found on a lower percentage of Android devices. Let’s take a closer look at the data.
A year ago, Facebook stopped reporting user counts for its own mobile apps via the Graph API. But if you searched for one that none of your friends used and hovered over the search result, you could see its monthly active user count (MAU). Evans of Enders Analysis meticulously recorded until “some time in November [2012], those disappeared and were replaced” with hover cards lacking the usage data, he tells me. He incorrectly calculated Facebook’s mobile web site stats due to overlap between native app and HTML5 site users. Facebook declined to comment but solid analytics sources and old official numbers say the rest of his stats are accurate.
Evans gave me the raw data dump from his research, which is more current than his blog post, and here’s what it shows.
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