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In the aftermath of a controversial story claiming Instagram’s traffic numbers were down, the data that was the source of the story has now disappeared altogether.
Instagram was in the spotlight, and owner Facebook’s shares tumbled, when the New York Post ran a story between Christmas and New Year’s Day claiming that the popular photo app’s traffic was falling off a cliff after the controversial introduction, and then reversal, of new terms of service. We and several others cast doubt on how the NYP read those traffic numbers, which came from AppData, and Facebook eventually said they were inaccurate, too.
Now that data is no longer there. Facebook tells us that this is to bring Instagram in line with the rest of its own apps, which stopped appearing on AppData in December 2011.
“We don’t provide app usage metrics for apps owned or created by Facebook through our API,” a spokesperson told TechCrunch. “We’ve updated our API to reflect this for Instagram, which would remove it from AppData’s rankings.” Effectively, this means that it’s not only AppData that will no longer have information on Instagram usage; anyone using the Facebook API for this data will also no longer be seeing that data.
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