Google Launches Zavers By Google Digital Coupon Solution For Retailers And Manufacturers

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In late 2011, Google acquired Zave Networks, a company that specialized in digitizing coupons and loyalty rewards programs and today, it is launching its first Google-branded product based on this acquisition: Zavers by Google. Zavers, Google writes, is “a digital coupon solution that enables retailers and manufacturers to reward loyal customers with coupons that are relevant to them — increasing basket size and redemption rates.”

It’s worth noting that Google never shut down the original Zave Networks service, so today’s launch really just brings Zavers fully under the Google umbrella. Just this month, Zavers added New York’s D’Agostino to its partner network and when the company acquired Incentive Targeting last November, most pundits assumed it did so to work on Google Wallet, but the team actually joined the Zavers by Google group. Other Zavers partners include A&P, The Food Emporium, Price Chopper, Superfresh and Pathmark. The service is only available in the U.S. for now.