Scott Martin of The USA Today says LinkedIn is turning up its efforts as a media destination with the launch today of LinkedIn Pulse, which stitches the news aggregation app into the professional network.
LinkedIn Pulse gives the news reader a makeover that includes larger images. People also will have the ability to share, comment and like from stories and have that sync to the desktop version of the professional network.
"It's fully redesigned for integrating LinkedIn with Pulse. The whole app is much, much faster and more beautiful," says Ankit Gupta, co-founder of Pulse, which LinkedIn acquired for $90 million in April.
Merging Pulse with LinkedIn also means that Influencer blog posts and publisher content that people follow on the professional network will appear in Pulse. That will become activated once members use their LinkedIn login for the new LinkedIn Pulse app.
LinkedIn's selection of publishers on the desktop will also balloon to include what people are following on the Pulse news reader.
The LinkedIn Pulse app is now available on Apple's Apple Store and Google Play for download.
LinkedIn last month announced plans to relaunch Pulse, saying that it would become more tightly integrated with the network. As part of its changes, Pulse will now replace LinkedIn Today on the desktop.
"It was always our intention to bring these two technologies much closer together," says Ryan Roslansky, head of content products at LinkedIn.