Monday, April 28, 2014

Facebook Business Manager Update

Facebook has updated their business manager. 

Here is the press release.

Today we’re expanding the availability of Business Manager, a tool that lets large advertisers manage all of their ad accounts, Pages, apps and permissions in one place —

Easier access
Business Manager integrates all your Facebook advertising campaign management efforts into one tool. It’s designed to simplify your marketing efforts.
If you’re advertising for yourself — say, you’re on the in-house marketing team for a national brand — Business Manager shows you:
1. The Pages, ad accounts and apps linked to your brand

2. The people on your team who can access these assets to do their job

3. External partners, like agencies or Preferred Marketing Developers (PMDs), with access to your Pages, ad accounts and apps

If you’re advertising for someone else — for instance, you work at an agency or PMD — Business Manager shows all the Pages, ad accounts and apps that your clients have allowed you to access, as well as the people on your teams who have access to them.

Increased control
Through Business Manager, you can control all aspects of your business on Facebook. You can add or delete ad accounts linked to your company.

And you can grant/revoke permission to employees and external partners for your ad accounts, apps and Pages.

Easier workflows
Business Manager is built to help advertisers work better and faster. With one click, admins can add new people to ad accounts and Pages, greatly reducing the time it takes to set up and manage marketing efforts. For employees and external partners, Business Manager makes it easy to find the things they’re working on.

Business Manager also makes it easier for people to keep their personal and business experiences on Facebook separate. People can use their Facebook login to access all the ad accounts and Pages they work on, without having to be friends with other people from work to gain access.

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