Thursday, April 17, 2014
LinkedIn's New Mobile App
Kurt Wagner reports this is the first mobile app for SlideShare; it allows users to scroll through a feed of slideshows and presentations uploaded by those they follow and connect with.
The feed on the Android app is personalized, meaning users can subscribe to certain categories like tech, finance, or news and politics. To view a slideshow, a user can swipe left or right to move between slides without ever leaving the feed. Users can also save or like slideshows, then come back to them later.
Almost half of LinkedIn's traffic comes via mobile (41%), and the company expects that number to reach 50% sometime in 2014. SlideShare is contributing to this figure; the company says that mobile views on SlideShare increased 223% last year.
The SlideShare app is LinkedIn's fifth app, and operates along the lines of LinkedIn's news reader app, Pulse, which also surfaces content based on categories and publications that users subscribe to. On SlideShare, selecting categories to follow is the first thing users do when opening the app.
SlideShare released its first app on Wednesday, which allows users to view slideshows and presentations on their phones.
Mashable reported that a new app was in the works from LinkedIn last week, but executives at the company were not specific on details. LinkedIn has adopted a "multi-app strategy," similar to Facebook's; the company plans to release a suite of standalone applications in hopes of capturing the attention of an users who are rapidly moving to mobile
LinkedIn's strategy around standalone apps focuses on one word: simplicity. The company tries to take its popular, existing services and build them out into mobile experiences, explained Parker Barrile, LinkedIn's VP of product for LinkedIn Talent Solutions, last week.
“Mobile apps work best when they are very focused on one specific use case or value proposition," Barrile added. "So whenever we see a use case among our members that we believe is meaningful enough or broadly based enough to merit its own app, we’ll build that app.”
For now, SlideShare is only available on Android, which you can download here. iOS users can sign up to be a beta tester for an iOS app, which is also in the works. Along with the app, SlideShare updated its mobile web version, allowing users to swipe between presentation slides. SlideShare users can also view their presentation looks on mobile before they upload it.
LinkedIn is creeping toward the moment when half its users visit via mobile, and standalone apps like SlideShare are expected to help carry them there.