Tuesday, December 18, 2012

Hands On With Facebook Nearby, A New Local Biz Discovery Feature That Challenges Yelp And Foursquare

Here is the link to the full story.

Each month 250 million Facebook users tag posts with location. Today that data goes to work for you in a major revamp of Facebook’s Nearby feature for its iOS and Android apps. Built by Josh Williams and the Gowalla team that Facebook acquired last year, Nearby helps you discover nightlife, shopping, restaurants and more based on the Likes, check-ins, and recommendations of your friends and other users.

I got to spend the weekend trying out the feature that will rollout first to 1 percent of users later today and all users soon. Here I’ll review Facebook’s impressive first attempt at local business discovery, discuss its potential to earn money while delighting users, and explain why it spells trouble for apps like Yelp and Foursquare.

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