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We’ve been hearing from multiple sources that Twitter will bring in $1 billion in ad revenue in 2013. The company as of now, according to these sources, has a $1 billion revenue run rate, which means that if you take its current monthly revenue and 12x it will hit the big $1 billion mark by the end of next year.
In addition to us hearing this anecdotally, the New York Times’ Nick Bilton breezily tossed off the milestone in his Instagram article over the weekend, “Twitter is expected to make $1 billion in revenue next year.” Oh really?
The only issue we’re finding with this factoid is what exactly is meant by next year? While Bloomberg is reporting that the company will hit the milestone in 2014, we’ve heard from multiple sources that Twitter expects $1 billion in revenue by the end of 2013 specifically. So what gives? Maybe because it’s the end of 2012 people are getting sloppy with numbers and dates?