Thursday, December 13, 2012

Moxie Software Taps The Facebook Social Graph To Connect Brands With Customers When The Time Is Right

Here is the link to the full story.

Moxie Software has announced the ability for customers to tap into the Facebook social graph to determine the best time to engage with people on a brand’s Facebook page.

Moxie is a customer facing and internal collaboration service that provides a knowledge engine that defines profiles and business rules. It is a crowdsourcing platform that the company refers to as “social knowledge” that it markets to customers for better engagement on brand web sites and now Facebook.

Here’s how it works: Moxie uses the social chat Facebook API. Its Engage+ App gives companies the ability to access a consumer’s Facebook profile to deliver personalized offers. The customer, usually a mass consumer brand, provides its social data to Moxie, which it then adds to the customer’s knowledge base. The brand gets notified when a Facebook visitor comes to the page who may be interested in the company’s products.

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