Tuesday, December 18, 2012

What The Twitter/Instagram Standoff Has Meant For Traffic To Instagram

Here is the link to the full story.

When Instagram began to pull its inline previews of photos out of Twitter almost two weeks ago, many did not take that turn of events too well. Consumers like things easy, and clicking out of one app or site to go elsewhere is not always the best experience.

Instagram, it appears, did this to drive more traffic directly to its own site — a move complemented by a couple of others, such as the newly expanded instagram.com with user profiles, and today’s changes to Instagram’s terms of service and privacy policies, which included new developments in advertising on the service (specifically: it is coming, you may not know very obviously when it is there, and you might just end up part of it).

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