Friday, February 21, 2014

Google Acquires

Google has acquired, a British web security firm that makes its living fighting ad fraud, the company announced today.

The acquisition brings one of the world's most respected anti-malware teams in-house at Google. Over the past few years, Spider has unearthed a number of giant botnets and digital fraud operations, including one that implanted malicious ads on Google-owned YouTube across a reported 3.5 million desktops.

"It's an industry-wide problem and it's something that if we don't address as an industry, it's going to impact all of us," said Google VP display advertising Neal Mohan in an interview with Ad Age.

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