Facebook has given its main “f” logo icon a makeover, flattening the design by removing the pale blue bar along the bottom, which gave the icon a reflective sheen/slight 3D effect, as well as moving the position of the f so it now bleeds right off the bottom. The overall effect is a simplified, unfussy and clean looking design with the f more clearly leaping out. Facebook posted the new logo as a downloadable resource for journalists today.
The refresh was flagged to TechCrunch by designer Tom Waddington who notes in a blog about the change that it appears to be part of a wider icon spring clean at Facebook, with a whole host of other icons used on various official Facebook pages also getting made over in the same flattened and more visually striking style. These icons including a developers icon, privacy- and security-related icons and a mobile icon, among others. Updates seem to have occurred last week.