Thursday, April 11, 2013

Facebook Still Reigns Supreme With Teens, But Social Media Interest Dwindling

The link to the full story is here

Teens still love Facebook. No news there. According to a recent study by Piper Jaffray, 33 percent of the 5,200 teens surveyed choose Facebook as their most important social network.
Following behind, Twitter has 30 percent of the vote, while 17 percent of teens say that Instagram is the most important social network.
What’s notable, however, is that interest in Facebook seems to be declining heavily among teens. Though teens still dub Facebook their most important socialnetwork, Piper Jaffray reports that the numbers are down regarding how many teens see Facebook as the most important social media website.
Over the past year, the number of teens who deem Facebook as the most important social media site has dropped from more than 30 percent to just over 20 percent. But it’s not just Facebook. Almost all social media sites have either seen a decline or stagnation in their importance to the teen demographic.
YouTube may usurp Facebook soon as the most important social media site, though it too has shown a decline in importance. As it stands right now, YouTube also has around 22 percent of the vote, but seems to be declining at a much slower pace.

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