Where is Twitter Music for Android? Withtoday’s launch of Twitter’s new music discovery platform, the company has again made a move to sideline the install base of around half of the U.S.’s smartphone audience by failing to deliver a native application for users of non-Apple devices. It’s a strategy that still remains prevalent among tech companies today, both large and small. The companies’ reasons vary: for many smaller startups, there simply aren’t enough developers to build for iOS and Android simultaneously. Meanwhile for others, the iOS-first decision is more of a strategic play.
Twitter Music is now the second major new mobile application that Twitter has brought to Apple device owners first. The company previously launched its Vine video-sharing application as iOS-only in January, and it still remains exclusive to that platform today.
The interesting thing about Music’s launch – a move announced on ABC’s “Good Morning America” – is that Twitter is attempting to reach a mainstream audience with the app. In the U.S., that audience is just as likely to be on Android as iOS – if not more so, in fact. Google’s Android platform now accounts for 51.7 percent of U.S. mobile subscribers, while Apple’s iOS reaches 38.9 percent.(Source: comScore.)
The Android platform is also now surging past iOS in terms of smartphone sales. This month, Kantar reported that in the first quarter of the year, Android’s percentage of U.S. smartphone sales was 51.2 percent to iOS’s 43.5 percent.