Wednesday, May 1, 2013

Google Announces App Activities Coming To Search, Showing You Information Based On Usage By Other Google+ Users

The link to the full story is here

Google’s No. 1 strength is its search product, so it makes sense that all of their products feed back into it somehow. Today, the companyannounced the introduction of “App Activities” into Search. What this means is that when you search for something like “Fandango,” which uses Google+ sign-in, you’ll see top movies based on what users are rating.
Today at Disrupt NY, Seth Sternberg, Director of Product Management for Google+, and Ardan Arac, Product Manager at Google, are demoing the new feature.
The plan is to surface interesting in-app content, using search to dig deeper into what people are doing on those apps. The launch apps are music and movie ones, which lend themselves to lists of top content based on listens and ratings. Google is rolling this out in the next few weeks for Fandango, SoundCloud, Deezer, Flixster, Slacker Radio, Songza and TuneIn. Up until now, app activity was only showing on profile pages:
Of course, this all relies on users authenticating with Google+, something the company has been trying to get developers interested in leveraging since it was announced in February. This will work for iOS, Android and web apps.

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