Wednesday, May 29, 2013

With Metrics Up Since Acquisition, Parse Could Get Developers Integrating Facebook And Buying Ads

The link to the full story is here

After being acquired by Facebook, the mobile back-end service Parse has been busy integrating itself into the company, as well as launching new services like web hosting for developers.
The service has built tools to help developers focus on the front-end of their product, while handling all of the messy back-end things like cross-platform compatibility and testing. Naturally, Facebook integration is easier than ever for mobile developers thanks to the acquisition. Its been six years since Facebook’s Platform launched, and during a whiteboard session at its Menlo Park headquarters, the company discussed just how far its come.
Doug Purdy, Director of Product Management, and Mike Vernal of Facebook Platform led the discussion. Ilya Sukhar, who recently joined Facebook with Parse, sat in on the discussion as well.
Purdy set up the conversation about next steps by saying: “We’ve been thinking about how we can provide tools to developers to enable a more cross-platform world. We’re trying to create a platform that developers can build something that spans over devices and makes people the center. Regardless of the device that you or your friends are on, everyone can have a rich experience.”

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