Google continues to increase the reach of its Google+ platform, and today the company is launching a new mobile content recommendation service powered by Google+. These recommendations will appear as small widgets at the bottom of the screen as users browse a news site that has enabled this service. Google’s launch partner for this service is Forbes, but others can implement these recommendations by just adding a single line of code to their mobile sites. Recommendations, Google says, can appear regardless of whether users are signed in to Google+.
As Seth Sternberg, Google’s product manager for the Google+ platform told me last week, the team set out to create an “awesomely seamless experience to find more content” on the mobile web. On mobile sites, he argues, publishers often see high bounce rates because users have a hard time finding interesting additional content to read on a site once they have finished reading an article.