Google is doing everything it can to attract more people to Google+, a service which has been ignored at the best of times, and reviled at the worst. By partnering with celebrities and major companies, integrating all of its products and requiring real names for commenting, Google has been taking the necessary steps to grow the social network, even if some of the methods have been unpopular.
According to Grove, mobile is the next target for Google+. “[Google+ is] going to create a network future with people uploading live videos from their phones, said Grove. “Google+ could do for live video, what YouTube did for recorded video.”