Thursday, January 23, 2014

Mass Decline In Facebook Report Says

I will post parts of the article about this massive decline in Facebook that is predicted. But I will first give my opinion as to why this is NOT going to happen.

1. Reach of Facebook.

The reach of Facebook is massive as everyone understands. They have 1 billion users so honestly they have nowhere to go but down.

2. User-base.

There are so many older folks that use Facebook as a means of communication to family members that are far away, or right down the street. Facebook in my opinion is the greatest and easiest way to show family pictures and to keep apprised of how they are doing. The demographics show such a large increase in users over 35 for Facebook.

3. Myspace argument.

Yes Myspace was large in its time. But the ease of use for a user over 30 with little to zero skills was terrible. Facebook is just easy. If you can read. You can use it.

So, yes Facebook will probably drop in user-base over time. But 80% as this article suggests???

No way Batman.

Here is the article.

Interest in Facebook has peaked and the social network could lose up to 80 percent of its users by 2017, researchers say.

Academics at Princeton University used theories on the spread of disease combined with Google Trends data on searches for Facebook to predict the demise of the world's largest social network.

"Facebook has already reached the peak of its popularity and has entered a decline phase," they concluded. "The future suggests that Facebook will undergo a rapid decline in the coming years, losing 80 percent of its peak user base between 2015 and 2017."

'Facebook will undergo a rapid decline in the coming years, losing 80 percent of its peak user base.'

- Princeton researchers

Facebook is worth $139 billion and has more than one billion users worldwide.

Researchers looked at the number of Google searches for Facebook, and found that they peaked in December 2012. A similar spike in searches was observed for Myspace months before it hit its peak in 2008, before heading into terminal decline.

The report said that every user who joins a social network expects to stay indefinitely, "but ultimately loses interest as their peers begin to lose interest."

They compared the decline of social networks to the spread of disease, adding: "Eventually, users begin to leave and recovery spreads infectiously as users begin to lose interest in the social network."

Professor Daniel Miller, of University College London, said simpler social networks such as Twitter and Snapchat would replace Facebook.

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