Monday, March 25, 2013

Facebook Adds Weather Forecasts To Events And Public Places To Show Useful Info Where People Need It

The link to the full story is here

Facebook has come up with another way to prevent you from leaving its site. While you’re setting up an event, especially one that’s going to take place outside, it makes total sense that your potential guests would want to know what the weather conditions are for that day. Today, Facebook rolled out a project that was a part of a hackathon, which drops weather information onto event pages and unowned pages for places like parks and cities.
The positive here is that Facebook is carefully surfacing this information in places on the site that make sense for users, rather than cramming it all over the place so that it just feels like clutter. For example, seeing the weather on an event page is fine, but it’s not something I want to see on my news feed. By providing this information, it’s just one less step you have to make when you’re making decisions on where to go.
The addition of events is great for the guests, but when you’re setting up an event, you’ll also see the weather prediction for that day, which can help you form your description, suggesting that people bring a sweatshirt, perhaps. If the event is within the next 10 days, you’ll see a 10-day forecast:

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