Twitter turned seven years old today. The company posted a fun video about its history, which we already know plenty about. We’ll get to that later, though. Another thing we know about Twitter is its impact. But the important question is this: What does the future look like for the company?
To remain relevant for the next seven years, Twitter has to stay true to its original mission of being an open communication platform. To do that, the company has to refrain from addingtoo many features and getting in the way of its core strengths, which is real-time notification of our stream of consciousness. Sure, the company can figure out how to monetize this all they like, because after all, employees don’t work for free and servers don’t pay for themselves.
I’ll save you all of the reminiscing about the major stories and moments that have broken on Twitter and instead focus on the fact that the company has cracked into the mainstream in a way that not many other services have. You can’t go a day without reading a story on ESPN where a player is quoted via a tweet they published. That says more about Twitter than any tech pundit, mom or teenager could ever say. Twitter has become a reliable source for information in real-time, and it’s only becoming more prevalent in our daily lives as the moments pass by.
When I hear Twitter’s founders discuss the early days of the service, there are still elements of that magic that can be seen today, only amplified. You can’t tweet about something that affects your company without getting in trouble and you certainly can’t misstep if you’re a public figure. Still though, in the midst of these millions of tweets, there is a sense of intimacy that hasn’t been matched by any other social service. The only thing that is between you and millions of people is the tweet button.