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.Photos and the news feed are where people spend their time on Facebook. Yet its last two big products were relatively niche features, Timeline and the new Graph Search. Facebook today published examples of how to use Graph Search, which merely highlight that it’s not part of day-to-day life. Yes, Facebook needed to fix search, but it may have prioritized an engineering wank over the user experience.
As Facebook told me last week, Graph Search now has hundreds of thousands of users, up from the approximately 100,000 who first got the rollout (those without it can sign up for earlier access). But it seems Facebook thinks people aren’t using it enough or exploring its full potential. So to encourage usage, it wrote a blog post of “some favorite searches,” despite the fact that less than one in one thousand people have access to Graph Search.
The suggested queries include searching for videos or old photos of friends, who you know that’s engaged, and photos from popular news sources. There are also location and interest-discovery examples like hotels near a landmark, ski resorts friends have been to, places you’ve visited, apps and videos your friends Like, hobbies of people with prestigious professions, and what people with similar interests to you Like.