Google finally released its personal note-taking app Keep today, after it “accidentally” saw the light of day last week. The product is as expected, a place to save notes, lists or photos on the fly, for safe…keeping.
One of the things that jumped out at me after giving it a quick try is that you can switch to a layout that’s very similar to Pinterest, another app that wants you to hoard a bunch of things. The only difference between Keep and Pinterest is that Pinterest is social. While Pinterest isn’t the only social bookmarking site in the world, it’s the one that has the most consumer appeal. That can’t be lost on Google.
Social is something Google could turn on with a flick of the wrist, thanks to the plumbing it has built with Google+. Imagine being able to bookmark and share things you find on the web, specifically things you find within Google searches, then throw them on a “board” and share them with all of your friends. Sounds like Pinterest.
Most of the chatter about Keep is that it’s a threat to Evernote, which it is in a way, but I think that Keep could be the groundwork for something much larger.