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Brands are going beyond just experimenting with Vines to using them as actual ads on Twitter.
Wheat Thins, GE and candy brand Red Vines have all run Promoted Tweets with Vine videos attached. In Wheat Thins' case, the brand spelled out the hashtag "musthavewheatthins" in Wheat Thins. The hashtag ties in with a pre-game Super Bowl spot the brand has purchased.
Though it's early days for the ad, it's easy to see how the 6-second format could become a new standard for video ads, the way the 30-second ad has for TV.