Wednesday, January 16, 2013

Facebook Graph Search Puts Spotlight on Sponsored Results

Link to the full story is here

Google's stock price barely budged on the news of Facebook's Graph Search after investors concluded that the search giant has little to fear from Facebook.

That's because Graph Search is more akin to Yelp or Foursquare — at least in its current incarnation — than Google. That's not to say, however, that Facebook isn't going after the search advertising market. Back in August, Facebook released Sponsored Results, its first search ad units. Sponsored Results will pop up when you use Graph Search, according to the Facebook Studio blog.

It's unclear whether another ad unit will replace Sponsored Results. A rep for the company declined to comment. Debra Aho Williamson, an analyst at eMarketer, says she believes Facebook will roll out another search ad unit. She sees two possibilities: Search ads on the right-hand column, and ads that show up in the top, rather than in the second tier, of search results.

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