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Toronto-based startup TrendSpottr, which provides tools to help businesses identify trends before they get huge so they can better capitalize on those opportunities for advertising, editorial or other purposes, today announced the launch of TrendSpottr Alerts. This new offering, which has been in beta testing for a few months now, is aimed at giving high-level stakeholders who don’t have time to manage a dashboard real-time notifications via email when something important to their company or field is on the verge of blowing up.
The frequency of the alerts and in what areas they’re triggered can be customized by a user, on a freemium basis where a number of broad areas are available for free, but users can pay a subscription to access a broader range of alerts for any term or subject they choose. The alerts are grouped into three urgency categories, and thanks to a brand new partnership with Lybmix also announced today, they are also analyzed for sentiment, so you can tell if they’re positive, negative or neutral. That’s especially important if you’re a brand manager and want to see PR disasters in the making and potentially cut them off before they go extremely viral.