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YouTube was supposedly courting Vevo last May and is now reportedly ready to make an investment, according to AllThingsD. If indeed the video giant does partner with Vevo, the way consumers view content on the site will supposedly stay the same -- which means watching big label music videos for free.
Vevo was tallied as the third most-watched video site in the U.S. last May, with 49.5 million viewers per month, according to ComScore. No. 1 was Google, with 157.7 million viewers, largely through its YouTube operation, and second was Yahoo. YouTube helped create Vevo's back end, and Vevo's videos are best known for appearing on YouTube.