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According to a recently released report on social media usage in December, it hasn't taken long for Google Plus (NASDAQ: GOOG ) to gain traction. Google has alluded to the rapid growth of its relatively new social platform in the past, and it appears it wasn't just sales-speak.
Taking on Facebook (NASDAQ: FB ) , with its 1 billion users and substantial head start, may have seemed like a stretch, much as Google's foray into mobile computing and the cloud did not long ago. But like with its Nexus phones and tablets and cloud computing solutions, Google's proving once again that it's not to be trifled with.
The results are in
It was early October when word began to spread about the popularity of Google Plus. Not only was the service growing by leaps and bounds with users -- Google put the number at 400 million, 100 million of which were "active" -- advertisers seemed to love it. About 55% of online advertisers named Google Plus a top five site for marketing, behind Facebook and Twitter. Not bad for the new guy on the block.
As it turns out, the momentum Google Plus was enjoying in the fall of last year hasn't waned one bit. According to a recent report by globalwebindex, Google Plus is now the second most active social media site on the Internet, as of Dec. 2012. A whopping 343 million Google Plus users are considered active, and that's in addition to the third most active social site, Google's own YouTube. Twitter, formerly No. 2 on the list, has dropped to fourth behind Facebook and Google's offerings.