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An Irish startup is looking to disrupt the greeting card industry with the launch of a mobile app that allows people to quickly create and send printed birthday cards to friends and family without making a visit to the greeting card aisle and post office.
Dublin-based Cleverbug announced today the availability of its iPhone and iPad app, which allows users to send personalized cards with photos from Facebook from the palm of their hand. Available for download at the Apple App Store, the app harnesses Facebook's social graph to select relevant photos and card designs for the recipient.
The app informs users of upcoming birthdays and selects images based on the relationship between the card sender and recipient, as well photo tagging and photo "likes." Alternative photos can also be selected from Facebook albums, the iPhone Camera Roll, and immediate snapshots.