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Social music service Soundrop launched its "listening room" app on Facebook on Monday, allowing fans and users to share the audio experience.
The Norway-based company lets users create and embed a Soundrop room on Facebook pages, where people can listen to tracks or watch videos while chatting with other fans. Listeners can vote on what song they want to hear next from a preset playlist streamed from YouTube or VEVO.
Soundrop rose in popularity when it first launched its app on music streaming service Spotify in 2011. Its founders believe "...music sounds better with friends" and look to help artists engage their fanbase while simultaneously accelerating video traffic.
Last year the service streamed more than 500 million tracks on Spotify, but adding video is a new feature unique to Facebook pages.