Thursday, January 31, 2013

Twitter Brings Large, Lightboxed Photos To The Web, Adds Video From Vine, YouTube And More To Media Galleries

The link to the full story is here

Twitter has announced a couple of updates for its web service today, designed around media sharing. There’s a new interface for viewing photos, which provides a larger look at pictures without forcing users to leave the page thanks to a lightbox overlay, accessible when you click a photo from a profile page or in search results. And video from Vine, YouTube, Vimeo, and any other partner whose movie clips show up in expanded tweets now also shows up in a user’s media gallery alongside photos.

Also new is an improved conversation view, which lets you see all of the replies to a Tweet by scrolling down. You can see it in action on this call-out from Jimmy Fallon, which also illustrates its best uses. Brands and media entities will likely love this feature, since it provides a better way to not only keep track of Twitter conversations, but also should promote more engagement and conversation branching among users.

The addition of video to media galleries is a logical next step for Twitter, especially following the launch of Vine. Truth be told, it’s likely they wanted to be able to highlight all that new user-generated content somewhere on Twitter itself, but it’s nice to see them extend that courtesy to other video partners as well.

No comments:

Post a Comment