Wednesday, January 2, 2013

With A Flick Of The Wrist, Facebook Could Destroy Current Advertising Models

Link to full story is here.

Advertising is something that we’ve all grown accustomed to in today’s society. For companies that provide free services, it’s an important part of keeping those services free for everyone to use. But are ads even working on us anymore? That’s up for debate and discussion, and those are decisions everyone can make for themselves.

One of the biggest companies ever facing the conundrum of introducing advertising is Facebook. The social network is inherently made up of people, and in turn, their content. There’s private content, personal content and public content. Facebook is trying to monetize as much of it as it can to keep its shareholders happy, the service free, and its users from leaving for another option, of which there are none to speak of at the moment.

No matter where the advertising is placed, it’ll either rub people the wrong way, or will be ignored completely. Here’s what Mark Zuckerberg, Facebook’s CEO, has been quoted as saying regarding ads:

Advertising works most effectively when it’s in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook – they share information with their friends, they learn about what their friends are doing – so there’s really a whole new opportunity for a new type of advertising model within that.

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